tag:blogger.com,1999:blog-9011213320811900542024-03-13T14:00:22.942-07:00The Coffee AppleHelen Johnston
I'm a devoted mum bringing to life a new business called The Coffee Apple. Anonymoushttp://www.blogger.com/profile/15925495561088473189noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-901121332081190054.post-16005943310062546352013-04-21T05:18:00.000-07:002013-04-21T05:24:56.748-07:00The year that was 2012.... The Coffee Apple<!--[if !mso]>
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<br />
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<span class="Apple-style-span" style="color: #3f3f3f; font-family: Helvetica; font-size: 19px;">One mum's crazy journey of bringing a small business to life. </span></div>
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<span class="Apple-style-span" style="color: #3f3f3f;"></span></div>
<div align="center" class="MsoNormal" style="font-family: Helvetica; font-size: 19px; text-align: center;">
<span class="Apple-style-span" style="color: #3f3f3f;"><span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Sharing
the ups & the downs.<o:p></o:p></span></span></div>
<span class="Apple-style-span" style="color: #3f3f3f;">
</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR1Sc5G5wy_nQVabEbfQF15RK9irX8qlzGfO6Je6UzLcn2NzXNGHTOsbXEQbwXM8PRiVI-0w2A90jKplEMoLWLd78Mi2MWTQwnWY3iOSHMGKz1PmOhKpr7CYEQC0sRiadzzZrhhmzfcZDA/s1600/1st_Quilt.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR1Sc5G5wy_nQVabEbfQF15RK9irX8qlzGfO6Je6UzLcn2NzXNGHTOsbXEQbwXM8PRiVI-0w2A90jKplEMoLWLd78Mi2MWTQwnWY3iOSHMGKz1PmOhKpr7CYEQC0sRiadzzZrhhmzfcZDA/s400/1st_Quilt.jpg" width="400" /></a></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">2012 started off slowly.... in
January I made my very first quilt. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Sadly I think it was one of the last
times I actually sat down at my sewing machine.<o:p></o:p></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe-5R3uuli-wliE3U6t-Ea9SV0ZE8QSFrbeNupuCUcFqBDGWkrEW7K1lX1lm3YQPnZexBripQPGwS-M77_2EclojSLYOzcDzSMkKI0YpKP3m9pKMbwGOv5FDbKQEoeT5E_ZzIhhG1OswVV/s1600/Bootcamp.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe-5R3uuli-wliE3U6t-Ea9SV0ZE8QSFrbeNupuCUcFqBDGWkrEW7K1lX1lm3YQPnZexBripQPGwS-M77_2EclojSLYOzcDzSMkKI0YpKP3m9pKMbwGOv5FDbKQEoeT5E_ZzIhhG1OswVV/s400/Bootcamp.jpg" width="400" /></a></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Like many mums, I decided that
6am in the morning was a good time to tackle bootcamp... army style. This
was the first of many sessions in the rain.... lets just say that while I was good
for 6 months and I felt like wonder women..... I crashed and burned at Easter.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I'm a little annoyed at myself...
while creating this email and looking back over the year that was 2012... this
is the last time I can actually remember myself doing something just for me....
hmmmm I'm going to have to look at that.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSsPFH1n6I0Xjr7Ex8fgGpoR7BSZL98L2UrqBt1XMPepGz8Xc6MTJXfzGy1RPSvvXobrA6cHofpnhM8qgi6Ri5hP1nSWW1nFx86EyMsdyfaVhqg_gLDSIpBc1WCRk5vTbz-iQB1bgLVIBU/s1600/Knox_Plan.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSsPFH1n6I0Xjr7Ex8fgGpoR7BSZL98L2UrqBt1XMPepGz8Xc6MTJXfzGy1RPSvvXobrA6cHofpnhM8qgi6Ri5hP1nSWW1nFx86EyMsdyfaVhqg_gLDSIpBc1WCRk5vTbz-iQB1bgLVIBU/s400/Knox_Plan.jpg" width="400" /></a></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">In Christmas 2011 we had a stall
at a local primary school<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">and we were lucky enough that a
passing customer took one of our cards.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">This awesome customer went on to
invite us to have a tent in the 2 day KNOX FESTIVAL... which attracts thousands
and thousands of people each year... this little painting is the start of
planning this huge event.<o:p></o:p></span></div>
</span><span class="Apple-style-span" style="color: #3f3f3f; font-family: Helvetica; font-size: 19px;">and aprons, everything I could
think of to make us standout.</span><span class="Apple-style-span" style="color: #3f3f3f;"><div class="MsoNormal" style="font-family: Helvetica; font-size: 19px;">
<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I handmade the curtains,
purchased displays, polka dot table cloths,</span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">WOW... so we were going to the
KNOX FESTIVAL.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I was sooo excited and then it
dawned on me ........ </span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I MUST HAVE BUSINESS CARDS.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Yes we had been open for a year
and this was the first time<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I was getting actual business
cards. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">VERY PROUD BUSINESS MUMMY MOMENT.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">The Knox Festival had
arrived...... it had taken us 3 hours to pack the shop into the 4WD and trailer
to get all the products to the festival. Another 3+ hours to unload....
the night before we made FRIENDS with the festival security guard and held our
breath....<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Lets get this right... I was
panicking... the storm was hitting,<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">the sides of the tent were
sucking in and out and the wind was incredible.... question was would it still
be there in the morning?<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Yes of course it was.... BUT THE
RAIN, now that is a totally different matter.... no one in sight except for a
lonely bee and pouring rain and MUD, lots and lots of mud...but as a mum I was
prepared... our little tent had CARPET SQUARES!!!<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYJ3-au2JwAdhop0slmEHPWUI4e0CMz39ID5of6Wj1rN-KQBki8wdkNcpni20rLbRbE5Ue1cMDAush00qT15kloh7Q6U3P78LHI4z7t1fqjtUSYLcsUDUwCGY5Xbak6OjLS6R121BVGPld/s1600/Knox_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYJ3-au2JwAdhop0slmEHPWUI4e0CMz39ID5of6Wj1rN-KQBki8wdkNcpni20rLbRbE5Ue1cMDAush00qT15kloh7Q6U3P78LHI4z7t1fqjtUSYLcsUDUwCGY5Xbak6OjLS6R121BVGPld/s400/Knox_1.jpg" width="400" /></a></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Then it all changed THE SUN CAME
OUT.... and the second day <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">was beautiful. We got to
meet sooooo many lovely people and<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I gave out LOTS AND LOTS AND LOTS
OF CARDS :-D<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Two of our awesome suppliers came
and did demonstrations for those passing by.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">One supplier was pure GOLD.....
Rebecca was there for me 2 days straight, unwavering and I must say she was my
rock. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">She helped me pack up the shop,
it was her 4WD and trailer that got us there and she helped me set up with Cath from Leaf... I'm so very lucky to have such wonderful suppliers.</span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Yes..... I'm a mum with a little
boy... he was two years old at this time and yes we are stocking the shop after
the Knox Festival.... one display or should I say three displays and a tub of
products at a time.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Now it must be said that the Knox
Festival took a lot out of me,<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">within hours of restocking the
shop my body fought back.... I had taken too much on and the body let me know,
I was then sick for a week.<o:p></o:p></span></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/EgZy79Pt7oY?feature=player_embedded' frameborder='0'></iframe></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">OMG it was around this time that
my little boy did it.....<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">he said the name of our little
shop..... THE COFFEE APPLE<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">without any prompting and then he
said it again for the video...<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">SOOOO PROUD OF HIM.... click on
William to hear it yourself.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">After the craziness of the Knox
Festival I decided that it was time that I opened our first online shop.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Now the online shop was initially
limited to 25 products and it had Word Press front page which.... lets be frank
... was terrible and I was embarrassed to promote it. I was so frustrated that
I didn’t have these computer skills.... YET.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Not long after the Knox Festival
we headed to our very first Huckleberry Market. It was wonderful to meet
awesome new suppliers here for the first time and to get to know more wonderful
and amazingly supportive customers. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">It must be said that I nearly ran
out of petrol getting there (thanks hubby) and encountered a huge HUNTSMAN
spider in the petrol tank. It then took 7 trolley loads to get the stock
from the car to the stall and 40 minutes to display all the stock.... I was
seriously sweating when the doors opened and by the end of the day I was
exhausted....and just like clock work after restocking the shop I was sick :-(<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5Wh2v6ZPKiqQcgXNJGw3pZufutqEh-F8vgvmO-tY6rjxPVE1Q0EbVsiDp26ioDWq7YgfFryi5lMDsYnbH-cWVtPUNquKNy1yGXMIlb-sy4ctiXRtgibT03Ri2glcr3SmSw2hxd77FdHpS/s1600/Emerald_Pop_Up_Shop.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5Wh2v6ZPKiqQcgXNJGw3pZufutqEh-F8vgvmO-tY6rjxPVE1Q0EbVsiDp26ioDWq7YgfFryi5lMDsYnbH-cWVtPUNquKNy1yGXMIlb-sy4ctiXRtgibT03Ri2glcr3SmSw2hxd77FdHpS/s400/Emerald_Pop_Up_Shop.jpg" width="400" /></a></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">In June we tried something a bit
different and took part in our very first POP UP SHOP in Emerald with a
collection of other small businesses working under the name of The Passing
Collective....<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">It was a breath of fresh air to
be having sales in WINTER. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">It lasted a week and again we got
to meet more wonderful mums in business and lots of lovely new customers.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">HARDEST TIME IN THE HISTORY of
The Coffee Apple... whilst much of our stock was in the Pop Up Shop in Emerald
our landlord arranged in winter, to have the roof of his shop replaced... as
you can see the workmanship was terrible... it was not made secure over the
weekend.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I have never been so ANGRY and
bitterly disappointed as I was that Monday afternoon. To get to my shop
without so much as a phone to call to tell me what had happened. </span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Displays
and products destroyed.... even now 6 months on it still makes my blood
boil..... after hours of cleaning the shop I got out to the car to find a
parking ticket..... </span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I NEARLY CLOSED THE SHOP that week for good.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">As many of your know I'm
passionate about my local community.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">So when the local council started
a process of creating a roadmap for the development of our area... you can
guess who was more than happy to add a couple of suggestions.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">All the little photos with the
typing underneath (basically all but the post it notes) are my little
collection of ideas and this was just the first sheet of paper :-P<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">With our ideas, council began the
process of redeveloping and putting a plan in place for Ringwood East... one
which will include a community area as part of the Knaith Road Reserve. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">It really is very exciting and
something I look forward to tackling again this year... fingers and toes
crossed.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I know that when building an
online business it's important not to have all my eggs in one basket and so
began my attempt at creating a newsletter with a difference, I didn't want it
all to be about sales.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">To my surprise most people opened
it and many read it a couple of times... even now I get quite a few emails
asking for the next addition.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">PROUD BUSINESS MUMMY MOMENT.....
one annoying factor is that I should have been patient enough to have someone
proof read it... sigh.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1lGl3Yj4nLR8vXkOChGZDCz7T_fz0JB1uIdqaVrOad2nNHOE-DNq42hQ8zwXXzTw8uVL9S59qdouJ-yzbZU1KRQPf6u9BZa8oD-xDmu5Y4ayX_cHIwktthUaQzLSV4HIdh0pLS7ydytPT/s1600/1st_Blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1lGl3Yj4nLR8vXkOChGZDCz7T_fz0JB1uIdqaVrOad2nNHOE-DNq42hQ8zwXXzTw8uVL9S59qdouJ-yzbZU1KRQPf6u9BZa8oD-xDmu5Y4ayX_cHIwktthUaQzLSV4HIdh0pLS7ydytPT/s400/1st_Blog.jpg" width="400" /></a></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Then of course after the
newsletters the next step is to tackle our very first BLOG ..... and yes I know
I have to do lots more of them.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I have ALOT of learning to do
when it comes to learning how to use blogger.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">As many of us with facebook pages
know.... FB changed the goal posts in a very big way. The introduction of
algorithms hit with devastating effect, really no surprise as Facebook is now
on the stock market and needs to make money... and what better way than getting
page owners to pay for posts to be viewed. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">This was an image I created to
try and let likers know how to still see our posts.... IT WAS SHARED BY OTHER
BUSINESSES 64 times and FB refused to let me promote it... I guess no surprise
there.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Another PROUD MUMMY MOMENT....
I'm outside our shop window while William is inside helping me create one of
our wooden toy displays.... he is not so secretly LOVING THIS JOB.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Every single day he amazes me, he
remembers so much and is learning so very quickly, I'm scared he is going to
leave me in the dust one of these days.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Gembrook Market.....yes I have
done markets before... but nothing like this. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">It took two cars loads to get all
the stock to market, an hour to set up and well it took everything out of
me.... again I fell sick as soon as the stock was back in the shop.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">It was seriously awesome however
to have the Puffing Billy train pull up behind me. The response to our
products by the locals was really lovely with more than a couple now following
our FB page.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">We were contacted by the girls
who organised the Emerald Pop Up Shop to come on board and be part of OUR FIRST
EVER ONLINE SHOPPING GUIDE with the potential for huge exposure to our
business.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">There was just one tiny little
problem... I HATED MY WEBSITE WITH A PASSION... and in less that two weeks it
would be shown to thousands in all its glory and it would be out there for
everyone to see.... BUT I couldn't miss this opportunity.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">OMG it was a very LONG 2 weeks of
learning how to write parts of a back end and fully re photograph many many
many photos for our brand new website.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I was going to make something
that I could be PROUD OF :-D and I did. Just in the nick of time, there is of
course, sooo much more that I would love to do I'm getting there.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">October arrives, I pack up the
shop once more and this time we are off to the local EACH Childcare centre
Friday night market. 7 tubs later and half hour to set up, the market
runs for about 2.5 hours and after a long day I'm more than a little tired knowing
that facing me in the morning was the set up of the together with a full
day of work at Harcourts (my part time job which helped me keep the shop open)<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">However the best thing is that
this is my second year at this market and this time many many many of the mums now know me and our little shop.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">This is a pretty exciting just
the change just one a year.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">It started with a phone call and
an email..... yes I was BEYOND EXCITED when I was contacted by The Weekly
Review wanting to do a review on our business for their magazine... she said
that staff members had mentioned our little business and that they had members
of the public also write in about us, I was stunned. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">This was extremely difficult at
the same time.... it was at this stage that I was trying to decide if we should
CLOSE OUR DOORS on our bricks and mortar shop.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">NOVEMBER... what an amazing and
awesome month. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">We hit 3,000 likers and I could
have just flown around the house I was so excited.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">It seemed like just the other day
when the first person liked our page that I didn’t know.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I was stunned, couldn't believe
it .... well to tell you the truth I'm still amazed at the number of people
following our little business and not to mention just how amazingly helpful and
encouraging everyone has been. I think if someone were to tell me
it at the start that it would be like this, I would have booked a padded
room for them. :-D<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">It's November and Christmas has arrived in the ONLINE SHOP... every night there are orders upon
orders hitting the email...<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">and to tell you the truth IT WAS
FREAKING ME OUT<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I had never sold so much in my
life.....soooo exciting.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">As the online sales grow so does
the number of packages heading to the post office.... as a little joke to hubby
(he calls himself a mule at this stage) I printed him off this little
suggestion. It doesn't go down particularly well :-P<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">SAD MOMENT.... it's December and
we have just come back from a play date. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">My girlfriends house is
beautifully decorated for Christmas.... and well so far I have managed to get
the tree out of the garage... its sat on our sofa for a couple of days while I
have concentrated on getting the online orders into the post.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">William brings home a little gift
from childcare, which it turns out to be a little ball with his name in glitter
on it... he asks... "Where does it go mummy?", distracted I say,
"Honey it goes on our Christmas tree".<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">That evening, after putting him
to bed, I walk past the tree<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">and I spot his carefully placed
little decoration that he has popped onto the tree. Even now I'm so
disappointed and mad at myself. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I have taken my eye off the prize
which is being at home with my little boy. I know that there are going to be
sacrifices in this journey. But this will certainly not be one of them
next year. I'm tempted to print out the photo for my wall, as a reminder
to keep the balance.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I'm learning (sometimes the hard
way) that small business really is all about trying to keep the balance.</span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I am extremely lucky and so very
grateful that I have the most wonderful friends, when they spot me running into
trouble they are able to just lift me off the ground, dust me off and refocus
me.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">This little table is a high tea
party at William's best friend's place<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">together with teddies of course.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">It was so very special that I was
totally lost for words.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">As part of the Traders in
Ringwood East we had a stand at the<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Ringwood East Xmas Festival.
<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I pulled out nearly all the stock
out of the shop and dragged it up the road and held my breath.... I was looking
for a sign perhaps.... but we were on the wrong side of the street. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">So many people walking along the
car boot sale market and not making it over to the trader's tables on the other
side of the street. Don't get me wrong we got to chat to many many
supportive customers... it was, however, one of the hardest days as this was
the day that I started telling my local customers that I was closing our doors.
<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I also managed to get burnt like
a lobster and settle a very upset toddler and daddy during pack up... lots of
fun there.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">My VERY LAST WINDOW was my
Christmas Window. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I cried after I had done it, it
was so pretty and so very painful at the same time.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I guess I did not want to go
quietly into the night, I wanted to create something that I could look back on
and be proud of. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I have learnt so very very much
about window dressing, my very first window.... (which will feature in a future
blog) was a trestle table and then a block ikea shelf against the window, I was
so green with no experience whatsoever. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">We were into our second day of
high temperatures with William. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">My mum came down to watch after
him and in between administrating panadol I went to the shop to pack up..... in
just a couple of hours it was all GONE with only the displays left.</span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Empty really is the best and only
way I can describe how I was feeling afterwards. I went home to my mum
and William. Some how mums are able to just know what you need. This time it
was a group hug from her and William. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">The pack up had taken everything
out of me and I still faced a night of sorting and preparing for the Pop Up
Shop which was to take place in Phillip Island after Christmas.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">The conversion of our garage into
OUR NEW ONLINE SHOP....<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">yes, like our bricks and mortar
shop we will continue to hold the products we sell and will be able to offer
the customers the advantage of COMBINED POSTAGE across a variety of handmade
brands with awesome quality... can I let you in on a little secret?... I
actually don't buy online myself, always worried about the quality.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Its takes two days for my husband
and two amazing brothers to convert it to this stage.... there is still
windows, doors, ceiling, painting and flooring to go but.... its certainly
getting there.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Where on earth would I be without
my family?<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">At the same time as the online
catalogue I learnt about google analytics.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">OMG what an amazingly helpful
FREE website this is. This is the growth... and the decline after I
stopped promoting the shop as the products were in Phillip Island. One of
the best bits is you can see what pages customers are going into REAL TIME,<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">it's very very exciting when you
actually see someone buying :-D <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Here is just a tiny tiny tiny bit
of the products at the Pop Up Shop in Phillip Island. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Closing the shop and preparing
for the Pop Up Shop the next day was well..... insane and certainly not one
that I would recommend attempting again with a sick child.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">BUT I DID IT... thankfully the
awesome girls arranging the pop up shop picked up the products and the displays
otherwise I would have been cactus.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">In 2011 our sales were
$20,845.94 and 2012 this year our sales were a WHOPPING $32,792.94.... I
know that to many this doesn’t sound much but when I first started I thought
just over $360 in sales was great.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">THAT'S over a 50% increase in
sales in a year :-D<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Let me introduce you to my
WASHING LINE...<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I know it's crazy, but as a mum I
have spent many many hours out here, hanging out the washing. It's one
place where I nearly always find myself thinking of my business.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">The little doggie T Shirt is
William's (I have one also) and is a constant reminder that I'm not always successful
in promoting my supplier's products. This woman was so amazing, she
stayed with me for so long, even when I wasn't able to get the numbers of sales
that she dearly deserved and was soooo very supportive and encouraging. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">It's a place where I have felt
frustrated, lost, depressed at times, lonely and totally overwhelmed and while
this may sound terrible its also the time when I get to reflect, be true to
myself as to what is not working and a place where I can just let it .... well
let it ALL HANG OUT for want of better wording.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I tell myself, that if I can make
the right changes and for it continue to grow and if it becomes a success then
I will be able to look back and know that it wasn't a miracle, it certainly didn't fall into my lap... </span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">BUT THAT I WILL HAVE WORKED MY
BUTT OFF TO MAKE IT HAPPEN.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">When I started this business my
little boy was a little over 1 and not yet walking....<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">NOW HE IS RUNNING....<o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">I can't imagine what it's going
to be like not having to go down to the shop every day. It has been 2
years of our life and now we are moving in a different direction and my boys
are leading the way .....I just have to keep up.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">As most of you know this a
certainly a family business and as our Facebook page and email is all about
honesty in small business there are certainly times when The Coffee Apple has
made life very difficult. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">My husband, whilst very proud of
my achievements, has, like many other husbands, certainly let me know that it's
not all fun and games. Yes there are many parts of my business that can
rub one up the wrong way. From the cost, to the time spent on the
computer every night. It has certainly changed our life completely and
not always for the best...<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">BUT I'm changing, learning and
growing and it will get better. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">Converting to the online shop
will reduce the huge expense it has taken on our family accounts, it will save
me time running backwards and forwards from the shop to post products.
The next step will be learning MYOB and getting an accounts structure in
place to help with disbursements and of course learning how to market this
business ONLINE.... and with our fingers and toes crossed we will get there.<o:p></o:p></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFJ7XuYmZwv3maAHhAgv6TB3dB-K40-JWifJglXisgKqlTAnwIa81FyB8g6OpflGBlDJ6eObk-mg6nJHWKX_k1IbKmy7MkS5iKFcC3bfvpmRJ6jITF4YS8vuwUg6UwP1SHGmSLVJ0sX-QI/s1600/End.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFJ7XuYmZwv3maAHhAgv6TB3dB-K40-JWifJglXisgKqlTAnwIa81FyB8g6OpflGBlDJ6eObk-mg6nJHWKX_k1IbKmy7MkS5iKFcC3bfvpmRJ6jITF4YS8vuwUg6UwP1SHGmSLVJ0sX-QI/s400/End.jpg" width="400" /></a></div>
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">HOOT HOOT HOOT.... WELL DONE....
you have gotten to the end of our huge newsletter. THANK YOU SOOO MUCH
for following us and reading about our journey and the year that was 2012.<o:p></o:p></span></div>
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<br /></div>
</span><span class="Apple-style-span" style="color: #3f3f3f;"><div class="MsoNormal" style="font-family: Helvetica; font-size: 19px;">
<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">You might be thinking.... SO WHAT
CAN I DO TO HELP?..... Well I'm glad that you asked :-P </span></div>
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<br /></div>
</span><span class="Apple-style-span" style="color: #3f3f3f; font-family: Helvetica; font-size: 19px;">I WOULD LOVE YOU TO SHARE AND SHOP and tell your friends about our journey and our
little shop and fingers and toes crossed, if I do it right we will continue to
grow.</span><span class="Apple-style-span" style="color: #3f3f3f;">
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<span lang="EN-US" style="color: #3f3f3f; font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">AS USUAL..... keep tuned in as
there will certainly be more surprises in store for 2013.<o:p></o:p></span></div>
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<a href="http://www.thecoffeeapple.com.au/" target="_blank"><img border="0" height="66" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihXegwo4QtG0vTJTEOgttp9ewAcNhdbuKVGyAAhIYGwLfRTZyA1l0337sN40tveLXH1iQZBsAfRBJ-BuKEWTg01nuQYVg2bVql72UOJqNBdohypFvhPa5ZUy5WmbEyClAXbsmP4G0xIr9S/s200/ShopNow.jpg" width="200" /></a></div>
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<!--EndFragment--></span><br />
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/15925495561088473189noreply@blogger.com0tag:blogger.com,1999:blog-901121332081190054.post-86490297996737088312013-01-20T06:30:00.003-08:002013-01-20T06:30:56.201-08:00Goodbye Little One
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<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">Saturday 19th January 2013 <o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">It’s the middle of the night and I can’t sleep, sometimes I
think yup I'm ok and other times, it’s the little things that remind me that it
will take time. <span style="mso-spacerun: yes;"> </span>I was at work today, opened
my computer and in the search section of browser of the internet was my last
search before I left work on Tuesday... 9 weeks pregnant blood.<span style="mso-spacerun: yes;"> </span>It overwhelmed me, how much my life had
changed in just a couple of days…. deep breath, I walk away from the computer there
must be something else I can do.<o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">Initially when I lost our little baby the cramps came in the
form of sharp stabbing pains, three days on and it’s a hard reminder as the
cramps continue. They are a lot lighter now and every now and then they are not
painful, I forget and catch myself thinking first movement... memory is very
swift to return. <o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">This is impossible to describe unless you have experienced a
miscarriage.<span style="mso-spacerun: yes;"> </span>Somewhere inside of me I
knew that I wanted to have the chance to say a proper goodbye.<span style="mso-spacerun: yes;"> </span>I didn’t know what would happen next, how it
would happen or how hard the next step would be.<span style="mso-spacerun: yes;">
</span>But somehow I wanted to save our little one, the hardest part was the
unknown what each cramp would bring with it. There really is nothing that can
prepare a mum for this heartbreaking decision, to save or let slip away, it took everything I had.<o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">Tomorrow (or should I say today) we bury our little one but for
now I need to prepare for its journey.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">It was this preparation in the middle of the night that would
nearly be my undoing. Miscarriage of a child is one of the hardest of lifes
journeys that some mummies and daddies take.... <o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">20<sup>th</sup> January 2013 <o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">It’s morning and I’m finding it hard to get moving my head is
pounding and I can’t think straight.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">William has found me crying, there is worry in his eyes and I
debate what to tell him.<span style="mso-spacerun: yes;"> </span>I decide it’s
best to tell him the truth about what is happening today, that we are going to
the forest to say goodbye to baby.<span style="mso-spacerun: yes;"> </span>My
wonderful little boy eyes fill with tears as he whispers that he really wants a
sister. <span style="mso-spacerun: yes;"> </span>It’s so hard to loose a child
and to hold a child in pain for something that you cannot make better. <span style="mso-spacerun: yes;"> </span>I hold him tight, I can’t help it, we cry
together on the floor and tell him that we love him and everything will be
ok.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">We are on our way to mums, little one is carefully placed at my
feet as we pull into a petrol station. <span style="mso-spacerun: yes;"> </span>As hubby gets out of the car we realise that
the driver filling the car in front of us is very very pregnant.<span style="mso-spacerun: yes;"> </span>Hubby looks back and whispers that he will be
very quick.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">I want to look away but I can’t, my baby at my feet and her
little one tucked safe inside.<span style="mso-spacerun: yes;"> </span>I want to
tell her she looks amazing, I stop myself that would most certainly really put
me in the creepy stranger category.<span style="mso-spacerun: yes;">
</span>Hubby returns quickly and we realise that we are going no where fast,
there is car behind us and two to our right and the mummy in front is still
filling her car.<span style="mso-spacerun: yes;"> </span>Hubby holds my hand and
asks if I’m ok I can only nod, I will not cry.<span style="mso-spacerun: yes;">
</span>A million years later we drive out of the petrol station, my jaw hurts,
I have been clenching my teeth.<span style="mso-spacerun: yes;"> </span>Tears
spill out and roll down my cheeks I whisper “I’m ok just keep driving”.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">We get to mums, I don’t think any of us are hungry we pick at
our food.<span style="mso-spacerun: yes;"> </span>As mum and Adam talk outside William
and I are playing with lego.<span style="mso-spacerun: yes;"> </span>We are
making space ships and rockets and I find myself flooded with childhood
memories, all too soon its time to go.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">In the car William asks where we are off to, my mum replies “We
are going for a walk in the forest” without hesitation William replies “We are
going to say goodbye to baby”.<span style="mso-spacerun: yes;"> </span>At that
moment I realise that I made the right decision and suddenly my little boy is
wise beyond his years.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">The forest truly is amazing; my mum has found a perfect little
place for our little one. Along the way she stops and point out the ferns,
ancient trees and birds.<span style="mso-spacerun: yes;"> </span>I walk behind,
I’m struggling to contain my impatience, I bite my lip and say nothing.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">The place my mum has found is beautiful.<span style="mso-spacerun: yes;"> </span>Its nestled between two huge trees, sunlight
dancers across the ground, I can hear kookaburras laughing in the trees and
everywhere I look there is life is all its many stages. I'm glad mum stopped along the way, it's given me the change to take a breath and actually see the forest.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">My mum had already begun our little ones resting place, working
together Daddy and William finish pulling out the earth.<span style="mso-spacerun: yes;"> </span>Its quite deep to keep our little one safe,
the paper box looks so small.<span style="mso-spacerun: yes;"> </span>Suddenly
all four of us are on our knees moving the earth with our hands until the
little box has gone from my eyes.<span style="mso-spacerun: yes;"> </span>A log
is placed on top, my mum has made a wreath of gum leaves and gum nuts and we
each place a flower…. I’m sure its taken longer but it feels like this moment has
come in the blink of an eye.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">In the background I can hear my mum saying a prayer, my heart is
thundering, I can’t think, I don’t want to let go, hurts knowing you are not with me.<span style="mso-spacerun: yes;"> </span>I don’t remember what mum said but I can hear
the birds, the wind in the trees, my head is clearing, calmness, a sense of
peace I guess is the best way to describe it, it feels quite strange, and I'm taking photos I never want to forget.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">My mum is talking to William and Daddy about plants she has planted
here and they are giving one of the plants a drink.<span style="mso-spacerun: yes;"> </span>It’s the height of summer, it’s so dry and
there are no wild flowers. The sunlight is dancing on the petals of our flowers
they are so pretty, a splash of colour in the dark undergrowth.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">We make our way down the hill and I glance back and whisper
goodbye to my little one. I can see the flowers peaking out from behind the
huge trees one last time, my legs keep moving.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt;">William wants to explore the forest and we head deeper in until
we find a little bridge to sit on.<span style="mso-spacerun: yes;"> </span>We
sit there looking down the little gully looking for birds in the trees, mum is
talking about the plants and wombats and the kookaburras are laughing
again.<span style="mso-spacerun: yes;"> </span>Time seems stands still here, our
little one has a new home in this magical place and someday soon we will return
to say hello and listen to the birds and watch the sun dance.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS 明朝"; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-fareast;"><div style="text-align: justify;">
<span class="Apple-style-span" style="color: black; font-family: Times; font-size: small;"><span lang="EN-US" style="color: #262626; font-family: "Lucida Grande"; font-size: 13.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS 明朝"; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-fareast;">We are home now, dinner is finished and it’s my turn for a shower.<span style="mso-spacerun: yes;"> </span>I find myself sitting on the floor of the
shower and as I watch the water run down the glass I realise that for the first
time in days I’m not crying in the shower.<span style="mso-spacerun: yes;">
</span>I sit there in the water and </span></span><span class="Apple-style-span" style="color: black; font-family: Times; font-size: small;"><span class="Apple-style-span" style="color: #262626; font-family: 'Lucida Grande'; font-size: 17px;">for once my head is not pounding I close my eyes.<span style="mso-spacerun: yes;"> </span></span></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="color: black; font-family: Times; font-size: small;"><span class="Apple-style-span" style="color: #262626; font-family: 'Lucida Grande'; font-size: 17px;"><span style="mso-spacerun: yes;"><br /></span></span></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="color: black; font-family: Times; font-size: small;"><span class="Apple-style-span" style="color: #262626; font-family: 'Lucida Grande'; font-size: 17px;"><span style="mso-spacerun: yes;">The cramps have now subsided and as I take one day at a time I hope that this little window into my hardest days does in someway help those experiencing the lost of a child. If this experience has taught me anything its that we are certainly not alone and if you can, talk about it or perhaps write about it.</span></span></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="color: black; font-family: Times; font-size: small;"><span class="Apple-style-span" style="color: #262626; font-family: 'Lucida Grande'; font-size: 17px;"><span style="mso-spacerun: yes;"><br /></span></span></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="color: black; font-family: Times; font-size: small;"><span class="Apple-style-span" style="color: #262626; font-family: 'Lucida Grande'; font-size: 17px;"><span style="mso-spacerun: yes;">For family and friends of those that have lost a little one this might be just a chance to understand a little of what a friend might be going through.... if you meet me I will most likely say "yes I'm doing ok and smile" for me this response seems to be hardwired into me.... writing helps keep me honest to myself and </span></span></span>has helped me tremendously and has <span class="Apple-style-span" style="color: black; font-family: Times; font-size: small;"><span class="Apple-style-span" style="color: #262626; font-family: 'Lucida Grande'; font-size: 17px;"><span style="mso-spacerun: yes;">reminded me its ok to cry. </span></span></span></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="color: black; font-family: Times; font-size: small;"><span class="Apple-style-span" style="color: #262626; font-family: 'Lucida Grande'; font-size: 17px;"><span style="mso-spacerun: yes;"><br /></span></span></span></div>
<div style="text-align: right;">
"I loved you from the moment </div>
<div style="text-align: right;">
I knew you were there, </div>
<div style="text-align: right;">
and you will be loved </div>
<div style="text-align: right;">
until the day I die".</div>
<div style="text-align: right;">
<br /></div>
<div style="text-align: right;">
Zoe Clark-Coates</div>
<div style="text-align: right;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
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<div style="text-align: right;">
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<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span class="Apple-style-span" style="color: black; font-family: Times; font-size: small;"><span class="Apple-style-span" style="color: #262626; font-family: 'Lucida Grande'; font-size: 17px;"><span style="mso-spacerun: yes;"><br /></span></span></span></div>
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Anonymoushttp://www.blogger.com/profile/15925495561088473189noreply@blogger.com0tag:blogger.com,1999:blog-901121332081190054.post-61459671772966772412013-01-16T02:14:00.002-08:002013-01-20T04:11:57.465-08:00Baby.... are you still there?<div style="text-align: justify;">
There are tears rolling down my face, my tummy hurts so bad and the pain of knowing that I'm almost certainly losing my baby is hurting like hell, and somehow writing about it helps, perhaps because its giving me control over something which I have no control over.... not sure that even makes sense.</div>
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I'll start from the beginning... on 26th of December 2012 I took a pregnancy test, my period was due on the 15th and nothing had arrived. I couldn't believe it, after all the stress of closing my shop and preparing for the pop up shop I had also fallen pregnant..... we didn't really tell anyone except a handful.... just in case, but I was so excited.</div>
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Four days ago William asked in a whisper if there was a baby inside mummies tummy, the laughter and excitement in his eyes told me everything that I needed to know. My little boy is amazing sensitive and will be an amazing big brother. Hubby told me the next day that William asked while shopping if we need to buy nappies for the baby.... you can only imagine my smile.</div>
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My husband is over the moon about us having another child and right from day one has struggled to contain his excitement. I've found myself looking at those amazing little ruffle pants and wondering if I was having a boy or a girl.</div>
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But yesterday I started to bleed, not a lot at first and brownish and a little bit more and on the drive home I found myself asking my tummy "baby are you still there" what would tomorrow bring. For once I went to bed early, as soon as William was asleep I hit the pillow exhausted. I woke up this morning thinking about my husband, he was the only one awake for the evening and left to wonder what could be happening and in the morning the pain showed across this face. </div>
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Joy first thing in the morning.... over night nothing no blood at all, however by mid afternoon the cramps started, first just twinges and then strong pain followed by lots of blood and yes lots of clotting.</div>
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Its nearly dinner time and I can't bring myself to stand as time I do I loose more, hubby is bringing dinner home tonight. </div>
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By now you are wondering why on earth would I be sharing this, everyone says wait until 12 weeks to tell everyone and you know what it actually sucks, I want another baby and I was so excited and wanted to share but didn't and now facing the fact that might have miscarried I feel so sad that I can't share that initial excitement. I know that there are so many women out there who have miscarried and I know that we are not alone in the pain we are feeling. My head knows that my body knows what is best for mummy and baby and if its not meant to be then there is a good reason for it, it will take time for my heart to heal and thats ok.</div>
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Tomorrow we are booked in to see the OB for the first time and I feel sad that we will be meeting her with such a heavy heart. All I keep thinking is .... baby are you still there?<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgapqeiqTuOxs3K1ZEzx9rcnBXxisuZH6SUNbb0ZdmYzImvzYH8ZJfq1n896V1dOxE5qouGnQAOD8lP5YAU5rKN0HSjqEp1k1FXng0ZHFIdgA65z3r7M9bVW8u8ODhOrSccpCa3cxaePeBX/s1600/Our+Little+Baby.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgapqeiqTuOxs3K1ZEzx9rcnBXxisuZH6SUNbb0ZdmYzImvzYH8ZJfq1n896V1dOxE5qouGnQAOD8lP5YAU5rKN0HSjqEp1k1FXng0ZHFIdgA65z3r7M9bVW8u8ODhOrSccpCa3cxaePeBX/s320/Our+Little+Baby.jpg" width="320" /></a></div>
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Anonymoushttp://www.blogger.com/profile/15925495561088473189noreply@blogger.com0tag:blogger.com,1999:blog-901121332081190054.post-33182355290349386842012-11-10T05:21:00.000-08:002012-11-13T13:12:53.737-08:00Chapter 1...... The Start of a Dream <!--[if !mso]>
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<a href="http://www.blogger.com/blogger.g?blogID=901121332081190054" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><b>Chapter 1......</b></div>
<div style="color: #202020; font: normal normal normal 34px/normal Arial; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
<b><i>The Start of a Dream</i></b></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzJ_eePOWeCEZ5BgcJilZdkqjDS_rR-oBxbjjJTno9ngjutjRuswUMPM_MJv3Yx8rQ-baif7zq0y6Rbh-U9lEn39T_7ftEB7WkBgd4kSQVsfhnVm36yc563BQ79xpMVG1T1DJT6Zg_hZu9/s1600/Dublin+Road+USGOODBlur.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzJ_eePOWeCEZ5BgcJilZdkqjDS_rR-oBxbjjJTno9ngjutjRuswUMPM_MJv3Yx8rQ-baif7zq0y6Rbh-U9lEn39T_7ftEB7WkBgd4kSQVsfhnVm36yc563BQ79xpMVG1T1DJT6Zg_hZu9/s640/Dublin+Road+USGOODBlur.jpg" width="476" /></a></div>
<b><br /></b>
<b>The Start of the Dream</b></div>
<div style="color: #505050; font: normal normal normal 14px/normal Arial; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
It all started one spring morning in September 2010.</div>
<div style="color: #505050; font: normal normal normal 14px/normal Arial; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
I was out walking with a girlfriend, William was just over 1, crawling around everywhere and wanting to get into everything, not sitting still for more than a minute.</div>
<div style="color: #505050; font: normal normal normal 14px/normal Arial; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 16px; text-align: center;">
<br /></div>
<div style="color: #505050; font: normal normal normal 14px/normal Arial; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
A girlfriend called.... she was heading to my place and would see me soon. Panic set in... I had left m<span style="color: black;">y </span>house like a bomb had gone off. I suddenly really wished that there were somewhere local that mums with young children could go to relax and have lunch with friends.</div>
<div style="font: normal normal normal 12px/normal 'Times New Roman'; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; min-height: 15px; text-align: center;">
<br /></div>
<div style="color: #202020; font: normal normal normal 34px/normal Arial; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
<b>Research Begins</b></div>
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<span class="Apple-style-span" style="color: #202020; font-family: Arial; font-size: 22px;"><b>Research Begins</b></span></div>
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After brainstorming Ruth and I realised that there really wasn't anywhere locally that catered for mums with young children.</div>
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We walked our local shopping strip and came across one building that was up for lease. It was a reasonable size, relatively cheap but in need of LOTS of work and was just out of the high foot traffic area... not to mention that I don't have any money or experience in running a business let alone a cafe.</div>
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<b>Was I wrong.....?</b></div>
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<span class="Apple-style-span" style="color: #202020; font-family: Arial; font-size: 22px;"><b><br /></b></span></div>
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<span class="Apple-style-span" style="color: #202020; font-family: Arial; font-size: 22px;"><b>Was I wrong....?</b></span></div>
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I walked past this building many times over the next 2 months & it haunted me.</div>
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But the risk was just too large and one day it broke my heart, a LEASED sign hung in the window. It felt like my dream was dead before it had begun; it hurts now just thinking about it. Yes I cried and felt sick for weeks, I was totally at a loss.</div>
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<b>Was it just US?</b></div>
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<span class="Apple-style-span" style="color: #202020; font-size: 22px;"><b>Was it just US?</b></span></div>
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The question was..... were we the only mums feeling this way?</div>
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I knew that before starting a small business you must know your target market... </div>
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hell I was the target market, but I needed to know more.</div>
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Ruth got her fingers typing and created an online survey which we sent to everyone we could think of that had children and of course asked them to forward it on.</div>
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<b>The Answer</b><br />
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<b>The Answer</b></div>
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The feedback was simply awesome!!!!</div>
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As it turns out it wasn't just us (no surprise there). </div>
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The feedback from our survey was spot on with what we would have answered ourselves (with the odd couple of exceptions.)</div>
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We were very careful in the way we worded our survey.... </div>
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no point having a survey if you ask leading questions to get the answer you want.</div>
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<b>Finding the Right Name.</b><br />
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<b>Finding the Right Name</b></div>
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Simple enough yes? ....you must be kidding, this was so amazingly frustrating.</div>
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The name needed to directly connect with our target market.</div>
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It had to be easy to say, spell & remember.</div>
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Then we had to check to make sure it wasn't already taken on ASIC, that the domain name was available, not to mention Facebook and Twitter.</div>
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and I had to LOVE IT!..... of course :-D</div>
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<b>TXT in the MIDDLE of the Night</b><span class="Apple-style-span" style="font-size: 22px;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHIakmGilBujH6PWUWfxYeFyJURT9UN9eNzlXmYW8xAOaphRKipbd6F5rMSykx4anacU3KK_kTOQLsYPC6UgDUM4-MTgcmFfdwOV8umXy253xYy7RwA4TdyEgsYaTxfpYXAPikLhqjZeK7/s1600/iphone-sms.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHIakmGilBujH6PWUWfxYeFyJURT9UN9eNzlXmYW8xAOaphRKipbd6F5rMSykx4anacU3KK_kTOQLsYPC6UgDUM4-MTgcmFfdwOV8umXy253xYy7RwA4TdyEgsYaTxfpYXAPikLhqjZeK7/s1600/iphone-sms.jpg" width="345" /></a></span></div>
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<b>TXT in the MIDDLE of the Night</b></div>
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I'm not fantastic at waiting....there had been so many names and they were all sounding like mush, I was more than a little frustrated.</div>
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A simple message on my phone in the middle of the night promised to put an end to my hunt.....</div>
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I only had to wait ..... UNTIL THE MORNING!!!!</div>
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<b>Our Name</b><br />
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<b>Our Name</b></div>
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"The name of your business is.... The Coffee Apple!</div>
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Sounds like Toffee Apple so it’s easy to remember.</div>
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Coffee for the Mums and Apple is for the Kids"</div>
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Now to tell you the truth.... I wasn't so sure to start with.... </div>
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but after 2 days I couldn't think of my <span style="color: black;">dream as being anything else, </span></div>
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<span style="color: black;">every name I came up with, I compared with</span></div>
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The Coffee Apple.</b></span></div>
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<span class="Apple-style-span" style="color: #505050; font-family: Arial; font-size: 14px; font-weight: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicpQi2DESyY1OS7vJ1054VZmvm1CblB5w72TUMxMJ0onJbFPPd6r8s3yBcQdqHaLQ56r9zxzp4EMjMojBjKsDosht_Lz2OSCLbKp806Nc9VGtiUeKXsyvtsYgQRNhRzXcjkq1PAwV5SeUy/s1600/300facebook.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicpQi2DESyY1OS7vJ1054VZmvm1CblB5w72TUMxMJ0onJbFPPd6r8s3yBcQdqHaLQ56r9zxzp4EMjMojBjKsDosht_Lz2OSCLbKp806Nc9VGtiUeKXsyvtsYgQRNhRzXcjkq1PAwV5SeUy/s1600/300facebook.png" /></a></span></h2>
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<span class="Apple-style-span" style="color: #202020; font-family: Arial; font-size: 22px; font-weight: normal;"><b><span class="Apple-style-span" style="font-weight: normal;"><b>Facebook...</b></span></b></span></h2>
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<span class="Apple-style-span" style="color: #202020; font-family: Arial; font-size: 22px; font-weight: normal;"><b><span class="Apple-style-span" style="font-weight: normal;"><b>the start of our online journey</b></span></b></span></h2>
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<b></b><br /></div>
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<span style="color: #505050;">Before this </span>business I never knew that there were such things as "Facebook pages"...</div>
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I thought Facebook was just for friends connecting.</div>
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While I was working full time I might have checked Facebook every couple of days... </div>
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if I was lucky.</div>
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When William arrived, that changed completely ... suddenly I wasn't surrounded by friends and work colleagues but a small child. I would hang for mothers group and the day that my mum would come to visit. All the meals were cooked in advance and for the first time I understood what it meant to be lonely but still busy.</div>
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Don't get me wrong I LOVE BEING A MUM... I wasn't at all prepared for the complete and total change in my life.</div>
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It was again Ruth's idea that I should start up a Facebook page for The Coffee Apple. I decided from the start that I would work the page as an online story of sorts, a ‘warts and all’ approach<span style="color: #505050;"> to starting a small business and to really test my dream idea and help generate not only intere</span>st, b<span style="color: #505050;">ut also ideas.</span></div>
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The first 20 likers was very exciting... the next 12 were a little harder and then it happened... someone liked The Coffee Apple that neither Ruth or I knew.</div>
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I WAS BEYOND EXCITED.</div>
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<b>STAY TUNED..... for Chapter 2</b></div>
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<b>Our Sales</b><br />
<span class="Apple-style-span" style="color: black; font-family: Times; font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRm7LZpWzIWiA7zwIQVwbEJUv3BAR3sTX1VY7XmT42idqvjFRKfe92OmxO7DxP1ICf99CPsUCMRYIrGQnoczxppb2YOwg_PqOuovdWdJJBineBgOlKDHj-YyYq8yKN1hX-ZY3xP8fKmpkz/s1600/Sales.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRm7LZpWzIWiA7zwIQVwbEJUv3BAR3sTX1VY7XmT42idqvjFRKfe92OmxO7DxP1ICf99CPsUCMRYIrGQnoczxppb2YOwg_PqOuovdWdJJBineBgOlKDHj-YyYq8yKN1hX-ZY3xP8fKmpkz/s1600/Sales.jpg" width="400" /></a></span></div>
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<span class="Apple-style-span" style="font-size: 22px;"><b>Our Sales </b></span></div>
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<b> This time last year $11,747.87</b><b>Sales this year $17,081.94</b></div>
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We are growing, but we are not yet covering costs.</div>
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The current mission is to build the shop so that it can stand on its own two feet and every sale makes a huge difference.</div>
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<b>Word of Mouth...</b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDHS_HQgwpJo5t8RtRvJ3iqTg-f9k9MAlRi7puFUulDM6iMLAjEXJB65ix5hFiJN9w6tO9Zd15hJDg6B7hmNRWOrSp5cBKAmeuokzVEVW1scVcvRGGihWvy_Vq_UVoyU5O-23gyuIsHUxm/s1600/William.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDHS_HQgwpJo5t8RtRvJ3iqTg-f9k9MAlRi7puFUulDM6iMLAjEXJB65ix5hFiJN9w6tO9Zd15hJDg6B7hmNRWOrSp5cBKAmeuokzVEVW1scVcvRGGihWvy_Vq_UVoyU5O-23gyuIsHUxm/s1600/William.jpg" width="400" /></a></div>
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<b>We are growing our dream from scratch and sharing our </b><span style="color: black;"><b>journey along the way with you.</b></span></div>
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<i><span class="Apple-style-span" style="font-size: x-large;">So how can you help?....</span></i></h3>
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Actually it’s really easy, simply share this blog with a friend, a family member, someone at work.</div>
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Find us on Facebook, share your favourite products and recommend our little dream.</div>
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Don't forget (of course) to <a href="http://www.thecoffeeapple.com.au/" target="_blank"><span class="Apple-style-span" style="color: red;">SHOP IN OUR SHOP</span></a>.... either in Ringwood East or online.</div>
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Stay tuned for the NEXT CHAPTER in another month... :-)</div>
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<b><span class="Apple-style-span" style="font-size: large;"><i>Word of Mouth is everything to</i></span></b></div>
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<span class="Apple-style-span" style="font-size: large;"><i><b>small business.</b><span class="Apple-style-span" style="color: black; font-weight: 800;"> </span><span class="Apple-style-span" style="font-weight: 800;"> </span></i></span></div>
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